is inspired by French literature, the approach adopted by Knauf to continue operating in a shrinking market
Castellina Marittima, May 29, 2009 - The construction sector, as well as others, is experiencing a difficult time characterized by a contraction of credit and, consequently, investment. The strategy that Knauf is taking Italy to face the delicate moment that has affected the whole economy level Global named "Vol de Nuit" and is inspired from the novel of Saint-Exupéry. Like the protagonist of the work, also believes Knauf positive attitude, even in times of market uncertainty, and implements a series of measures that can be successful in the medium to long term.
"We believe that now more than ever, it is necessary to combine efforts and address the situation with courage to maintain competitive advantage and innovative nature, which always sets us apart - said the engineer. Roberto Pignato, Assistant Director of Sales Knauf Italy - Strategy "Vol de Nuit" was founded with the goal of creating more opportunities and develop new channels to try to defend our market share and the labor force, however, taking note of a decline in production levels compared Knauf which places utmost importance, through a strategic plan aimed at safeguarding the investments both on a national level local. "
"Vol de Nuit"
in concrete practical terms, the strategy of "Vol de Nuit" is divided into six key points, which correspond to a set of clearly defined actions: Education, Information, Services, Communication, Innovation and capillaries. Among these, the training is a fundamental cornerstone for Knauf. Considerable attention is the education of the Company and information for professionals about the latest technology for comfort. At three facilities already operating in Pisa, Milan and Naples, will be joined by two new complexes - one in Venice and one in Rome - aimed at strengthening the presence of Knauf throughout the Italian territory, the sales force and support the technical preparation of projects and applications, which today also have the opportunity to receive training and remote upgrades. Knauf's attention towards the human resources employed by the company it also gives the strict procedures implemented on the safety in the workplace. Recently achieving certification system Security Management according to international OHSAS 18001 (Occupational Health and Safety Assessment Series), which by the end of the year will follow the ISO 14000 (Environment) and the SA 8000 Certification (Ethics).
Continuous and significant investment is also directed to research and development. 2009 will be dotted with important changes in Knauf's product portfolio, which aims to offer to the market, in response to the needs shown, system performance and technical capabilities even more efficient and innovative. In this regard, during the past year, the production plant in Castellina Marittima was affected by an extension line of plates; This investment is part of a larger evolutionary process that began in 2007 with the creation of a new independent unit for the production of profiles of a rig Slitter to cut coils and a deposit for materials. The realization of this project will end in 2009 with the introduction into the quarry from which Knauf extract the raw material for their own solutions, a pre-crusher and screening unit with a conveyor belt to move automatically to the selected material second mill, in order to bring the mining operation at the plant's capacity.
addition, energy conservation, green building and environmental awareness are the main issues that are the leitmotif of the measures implemented by Knauf, perfectly in line with the corporate vision. Always, in fact, the company is committed to developing and offering solutions biocompatible, through partnerships with leading institutions engaged in promoting energy efficiency and reducing carbon emissions in buildings. Goal for 2009 is to continue to forge strategic partnerships in the context of home automation and energy saving.
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